How to Add Virtual Tours to MLS Listings in 2026
Virtual tours have become an essential part of modern real estate listings. They help buyers get a realistic sense of a property before scheduling a visit and make listings stand out in a crowded market. With Kuula, you can easily add 360 virtual tours to MLS listings and share them across major real estate platforms.
Adding virtual tours to MLS systems
Most MLS systems allow agents to include links to virtual tours as part of a property listing. In many cases, once the listing is syndicated to websites like Zillow or Realtor.com, the virtual tour is automatically included as well.
However, MLS systems have specific rules for virtual tour links. In general:
- No agent or brokerage branding is allowed
- Office logos and contact information must be removed
- Real estate signs visible in photos should be removed or blurred
- Some MLSs only accept links from approved domains
That is exactly why Kuula offers MLS-friendly links designed to work with the large majority of MLS systems.
MLS-friendly links in Kuula
These links are built for MLS compliance and smooth sharing. They automatically ensure that:
- your logo and profile information are hidden
- the INFO button tis hidden (it may contain contact information or branding)
- elements marked as "Contains branding" in the tour editor are hidden
The links also use the special mls.kuu.la domain to make it easier to identify and manage them.
To generate an MLS-friendly link, open your tour and click the Share button. In the popup window, select Get link or embed code.
On the next screen, open the MLS tab and click on the MLS-friendly link to copy it:
From there, adding a tour is super simple. Most MLS systems have a "virtual tour" text field, and all you need to do is paste this link there!
MLS-friendly links are available with an active Kuula PRO subscription.
Supported MLS systems
Kuula tours are used successfully across many MLS systems in the United States and Canada, including:
- IRES MLS - Colorado
- Pikes Peak REALTOR® Services Corp - Colorado
- MiRealSource - Michigan
- NorthstarMLS - Minnesota
- Garden State MLS / GSMLS - New Jersey
- Canopy MLS - North Carolina
- Doorify MLS - North Carolina
- Consolidated MLS / CCARSC - South Carolina
- REsides - South Carolina
- NTREIS - Texas
- UtahRealEstate.com MLS - Utah
- Northwest MLS - Washington
- Saskatchewan Realtors Association - Saskatchewan
This is only a sample. There are hundreds of local MLS systems across North America, and Kuula works with most of them!
MLS syndication
Once your virtual tour is attached to an MLS listing, it will often appear automatically on syndicated property websites, including Zillow, Realtor.com and Trulia. You can also add virtual tours directly when creating listings on those platforms.
What is an MLS?
MLS stands for Multiple Listing Service. It is a shared database used by real estate professionals to publish and distribute property listings within a local market. MLS systems help agents cooperate, share listing information, and expose properties to a larger audience through broker networks and real estate websites.