How to add Virtual Tour to a listing on Zillow in 2026
Most home buyers today start their search on Zillow. In many cases, your listing on Zillow is the very first impression a buyer gets of the property. Adding a Virtual Tour to your listing is no longer just a way to make your offer stand out - it is quickly becoming a standard part of any listing and your customers come to expect to see one. Fortunately, with Kuula, it is very easy!
Why in 2026 virtual tours matter more than ever
The data is clear: virtual tours are no longer optional extras - they directly influence how quickly homes sell and how seriously buyers consider them.
- 9 out of 10 buyers say a virtual tour makes them more likely to consider a property.
National Association of Realtors - Listings with a virtual tour close up to 31% faster and sell for 9% more.
MLS Transaction Data Study - Homes listed with a virtual tour sell an average of 10 days faster.
Redfin
Kuula is a Zillow-approved virtual tour provider
Kuula is officially listed as an approved third-party 3D Home Tour provider by Zillow. This means your Kuula tours are fully supported on the platform and will appear prominently in the photo carousel at the top of listing pages. Because the tour appears alongside the main photos, buyers can immediately explore the property and get a much clearer sense of the space before scheduling a visit!
You can add a virtual tour link to your listing in two ways: by adding a link directly on Zillow or by including it in your MLS listing. Once a tour is added to the listing, Zillow will feature it in a prominent place at the top of the photo gallery, as shown below.
Note on Matterport: Many agents previously used Matterport tours. However, as of October 2025, Matterport tours are no longer supported on Zillow. Following CoStar's acquisition of Matterport, all Matterport 3D tours were removed from Zillow and StreetEasy listings. If you were previously using Matterport, Kuula is a fully supported alternative that works seamlessly with Zillow today.
How to add a virtual tour to a Zillow listing
Option A. Add the tour through your MLS
This is the method most agents use because it automatically syndicates to Zillow and other platforms.
The mechanism is very simple: when you include a virtual tour in your MLS listing, Zillow pulls that information directly from the MLS feed - so the tour will automatically appear on your Zillow listing without any extra steps.
Kuula makes it easy to post your tours on various MLS systems - to learn more, please read this blog post.
Option B. Directly on Zillow
Alternatively, you can add a virtual tour when creating a listing directly on Zillow. In the listing form, you will find the text field to add the tour URL under Media > 3D Tour as illustrated below:
Here's the official tutorial on the Zillow support page for reference - Kuula is listed there as an approved provider.
Getting the tour link
To get a link to your tour on Kuula that can be used on in MLS or directly on Zillow, simply click on Share, then Get link or embed code and copy the link from the box on the next page. For more information, please take a look at this tutorial.